Beyond the Line of Sight Conference Brand

To coincide with Tru-Test's 50th birthday, Tru-Test Group organised a world class agricultural conference with the help of some well recognised sponsors. I was tasked with developing the look and feel for the event.

The logo has four pillars which stand for farming, technology, people and food - the four cornerstones of the event. We had a different colour representing each area, and had multiple versions of the logo with different symbology representing these areas.

Signage, motion graphics and other collateral were also produced for the event. One such element, the water bottles, had conversation sparking questions such as "What will your grandchildren consider to be junk food?" printed on the side of them.

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